ALL NATURAL & PLASTIC-FREE
Longsheng Rice
Shampoo & conditioner bars inspired by the ancient haircare rituals of the Red Yao tribe.
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HELP MAKE AN IMPACT
5% Profits Go Back to the Red Yao
INGREDIENTS OF ANCIENT TRADITION
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All Viori products contain the same, ritually-prepared Longsheng Rice water used by the famous Red Yao to grow their hair to astonishing length and vibrance for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership.
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HIGH STANDARDS
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.
HAIR BENEFITS
Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.
NATURAL INGREDIENTS
Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E
MAKE AN IMPACT
Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.
THE STORY
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For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.
OUR VALUES
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The most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao Women for future generations to come.
YOUR BEAUTIFUL REASON
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Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.
Blog posts
Interview with Viori's local Ambassador: Pan Qi Yun
In the SPOTLIGHT: Viori's Local Ambassador: Pan Qi Yun.Every month Viori's sustainability team visits Longsheng for our local Beautiful Reason Initiatives and to spend time with our friends in the village....
8 of the Best Hairstyles This Spring
Spring is finally here, and it’s time for a new you! Here are 8 of the best hair styles this spring.